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Hotels & Motels · Los Angeles

Sell My Hotel in Los Angeles

From Downtown and the convention center to the LAX corridor and Hollywood, Los Angeles is one of the largest and most valuable hotel markets in the country. I help city owners sell for full value on the flag, the performance, and the real estate.

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The Los Angeles Market

Why Los Angeles hotels sell well

Los Angeles combines huge, diverse hotel demand with the region's highest land values.

Downtown and convention demand, the LAX airport corridor, Hollywood and tourism, and business travel across the basin support a deep market spanning full-service, select-service, boutique, and airport hotels. Land is at a premium citywide, so the real estate is often a major part of a hotel's value, and some properties carry redevelopment potential.

Los Angeles draws the full range of buyers, from owner-operators to hotel companies and institutional investors, all underwriting on RevPAR and the real estate. Clean operating statements, a clear flag and PIP picture, and the site's real estate story drive top offers.

DowntownHollywoodKoreatownMid-CitySouth LABoyle HeightsSan PedroHighland ParkEagle RockWestchesterWilmingtonSun Valley
What I Handle

The moving parts of selling a hotel in Los Angeles

A hotel is several things in one transaction. These are the pieces I manage so your deal reaches the closing table.

The Flag & Franchise

Brand approval of your buyer, franchise agreement assignment, and any property improvement plan required at transfer.

Performance Metrics

Occupancy, ADR, and RevPAR, the numbers buyers and lenders underwrite, presented cleanly from your actual reports.

Management & Staff

Branded, independent, or third-party operated. I present the staffing and management model buyers will step into.

Food, Beverage & Amenities

Any restaurant, bar and liquor license, meeting space, pool, or events, each of which adds value and its own diligence.

The Real Estate

A hotel is a real estate and operating business valued per key and on income. Real estate is handled under my DRE license, #02372118.

Capital & PIP

Renovation reserves and brand-required improvements, mapped early so the cost is known and priced, not a surprise at closing.

See the full step-by-step selling process →

For Buyers

Buying a hotel in Los Angeles

Los Angeles is where many buyers find their first, or their next, hotel, and I help them buy well.

I help buyers evaluate occupancy, ADR, and RevPAR, read the franchise agreement and any PIP, understand the management model and food and beverage, line up SBA or commercial financing, and value the real estate across Los Angeles. Whether you want a limited-service or extended-stay property to operate or a full-service or boutique asset to invest in, I will help you buy the right one at the right terms.

See how I help buyers acquire a business →

Also serving Los Angeles: gas stations, car washes, self-storage facilities, laundromats, RCFEs and assisted living, auto repair shops, and restaurants, plus other businesses that come with real estate. Ask me what is available.
Frequently Asked Questions

Selling a hotel in Los Angeles, answered

It is valued primarily on income, using occupancy, ADR, and RevPAR, then a capitalization rate on net operating income and a per-key cross-check, with premium LA land values adding significant real estate value and, for some sites, redevelopment potential. Your flag and any PIP also move the number. A valuation on your actual operating statements gives the real figure.

Yes. Downtown and convention demand, the LAX corridor, Hollywood and tourism, and steady business travel make LA one of the country's largest hotel markets. That depth attracts owner-operators, hotel groups, and institutional investors, and well-run properties with clean numbers see strong competition.

Sometimes. On scarce, valuable Los Angeles land, an older hotel or motel site can attract buyers interested in the real estate for another use, not only hotel operators. I evaluate both the hotel as an operating business and the site as real estate, and market to whichever delivers the strongest price.

Yes. Your sale stays confidential. The hotel is marketed without naming the location, and every buyer is screened and signs a non-disclosure agreement before they learn which hotel is for sale, protecting your staff, your revenue, and your standing with any brand or franchisor.

Martin Navarro, Business Broker
About Your Broker

Martin Navarro, Business Broker

Martin Navarro is a California business broker, DRE #02372118, and a U.S. Marine Corps veteran. He is bilingual in English and Spanish and a member of the California Association of Business Brokers (CABB), the International Business Brokers Association (IBBA), ACG Los Angeles (Association for Corporate Growth), and the Santa Clarita Valley Chamber of Commerce. Gas stations, car washes, self-storage, and other businesses with real estate are a specialty within his full-service brokerage practice. Martin serves business owners across Los Angeles, the San Fernando Valley, the Inland Empire, Ventura, and Orange County, and throughout Southern California.

Request a Confidential Hotel Valuation

Tell me about your Los Angeles hotel. Every inquiry is confidential and there is no obligation.