Martin Navarro is a South Pasadena business broker who helps owners along Mission Street, Fair Oaks Avenue, and Huntington Drive confidentially sell and buy businesses. Every engagement is handled personally, with no upfront fees.
South Pasadena is a small, walkable city with a strong independent-business culture. The historic Mission Street district around the Metro station is full of restaurants, cafes, bookshops, boutiques, and studios, while Fair Oaks Avenue carries medical and dental offices, professional services, and neighborhood retail. The weekly farmers market and a loyal local customer base keep foot traffic steady.
Buyers like South Pasadena because its businesses tend to have repeat customers and a strong community reputation. That reputation is also the challenge in a sale: owners are often the face of the business. Martin helps owners plan a transition that keeps customers and staff in place, and markets the business confidentially so the neighborhood does not hear about it before the deal is done.
As your South Pasadena business broker, Martin handles businesses of every type and works with owners selling companies up to 50 million dollars. He handles every engagement himself and serves Los Angeles, Ventura, San Bernardino, Riverside, and Orange County, and throughout Southern California.
Martin is not limited to one niche. He represents owners across every sector, from main street to the lower middle market.
Independent restaurants, cafes, and bakeries in the Mission Street district and along Fair Oaks Avenue.
Bookstores, gift shops, apparel, and specialty retail with loyal local followings.
Dental, pediatric, chiropractic, and therapy practices along Fair Oaks Avenue.
Accounting, law, design, and architecture firms serving South Pasadena and nearby communities.
Yoga and pilates studios, personal training, and wellness businesses with membership revenue.
Photography, design, printing, and home service businesses based in the city.
Most small and mid sized businesses are valued on Seller's Discretionary Earnings, or SDE, which is your net profit with the owner's salary, benefits, and one time or personal expenses added back. A market multiple, commonly 2x to 4x SDE for main street businesses, is adjusted for your lease, assets, growth, and how dependent the business is on you. Larger companies are valued on a multiple of EBITDA.
In South Pasadena, owner dependence is the biggest factor in price. A cafe or boutique where the owner knows every customer is worth less to a buyer than the same business with a manager, documented systems, and a customer list. Membership or recurring revenue in studios and practices adds value. Martin shows you which changes will raise your price before you go to market.
Want a quick estimate first? Use the free business valuation tool, then read how to sell a business and the documents you need to sell a business.
South Pasadena is its own incorporated city, separate from Pasadena, so its requirements and timelines differ. Handling these steps early keeps the deal on schedule.
Martin coordinates these steps with your escrow officer, your attorney, and the relevant agencies so nothing becomes a surprise at the closing table.
Example: a South Pasadena cafe with a loyal morning crowd and about 190 thousand dollars in Seller's Discretionary Earnings was prepared for sale by putting a manager in place and documenting recipes and vendor terms. It sold confidentially to a first-time owner using SBA financing. This example is anonymized and illustrative.
Martin Navarro is a South Pasadena business broker and M&A advisor who handles the confidential sale and acquisition of businesses of every type, from main street through the lower middle market. He works every engagement personally.
Most South Pasadena small businesses sell for roughly 2x to 3x Seller's Discretionary Earnings.
Businesses with a manager in place, recurring revenue, and a long lease tend to sell at the higher end. A valuation on your actual numbers is the only reliable answer.
There are no upfront fees to work with Martin Navarro.
He is paid a success fee only when your South Pasadena business sells and the deal closes.
Most sales take 6 to 12 months from engagement to closing.
Preparation runs 1 to 3 months, confidential marketing 3 to 6 months, and due diligence plus escrow another 60 to 90 days.
Yes. Martin markets your business without naming it and screens every buyer under a nondisclosure agreement before sharing details.
That protects your staff, customers, and competitors from learning of the sale before it closes.
A sale usually involves a new City of South Pasadena business license, a reissued Los Angeles County health permit for food businesses, and transfer of any ABC alcohol license.
Martin coordinates each step with your escrow and attorney.
Yes. Martin handles businesses of every type, from main street shops to lower middle market companies.
That includes retail, services, manufacturing, healthcare, hospitality, and franchises, with deals up to 50 million dollars.
Martin serves South Pasadena, Pasadena, San Marino, Highland Park, Eagle Rock, and Alhambra.
He also covers Los Angeles, Ventura, San Bernardino, Riverside, and Orange County, and throughout Southern California.
Get a confidential, no obligation consultation. Martin will tell you what your business is worth and what a sale could look like. The first conversation is always free.
Confidential business sales and acquisitions from main street through the lower middle market. Serving Los Angeles, Ventura, San Bernardino, Riverside, Orange, and San Diego counties.