Martin Navarro is an Altadena business broker who helps owners along Lake Avenue, Fair Oaks Avenue, and Mariposa Street understand what their business is worth and what their options are. Every conversation is confidential and handled personally, with no upfront fees.
Altadena is an unincorporated foothill community in Los Angeles County, with small commercial districts along Lake Avenue, Fair Oaks Avenue, and Lincoln Avenue. Its businesses have long been independent and locally owned: restaurants, cafes, contractors, salons, auto services, and neighborhood retail. The January 2025 Eaton Fire destroyed or damaged a large part of the community, and many owners are still working through insurance, rebuilding, and relocation decisions.
Every owner's situation is different. Some are rebuilding in place, some have reopened elsewhere, and some are deciding whether to sell a business, a lease position, or equipment. Martin can give you a clear picture of what your business is worth today and what a sale could look like, so you can make that decision with your insurance advisor, accountant, and attorney. There is no cost and no pressure.
As your Altadena business broker, Martin handles businesses of every type and works with owners selling companies up to 50 million dollars. He handles every engagement himself and serves Los Angeles, Ventura, San Bernardino, Riverside, and Orange County, and throughout Southern California.
Martin is not limited to one niche. He represents owners across every sector, from main street to the lower middle market.
Construction, landscaping, and home service businesses, many with strong demand during rebuilding.
Independent restaurants, cafes, and bakeries along Lake Avenue and Fair Oaks Avenue.
Auto repair, body, and service businesses serving Altadena and north Pasadena.
Salons, barbershops, and wellness businesses with loyal local clients.
Markets, specialty shops, and neighborhood retail serving the community.
Consulting, creative, and service businesses run from Altadena and operating across the region.
Most small and mid sized businesses are valued on Seller's Discretionary Earnings, or SDE, which is your net profit with the owner's salary, benefits, and one time or personal expenses added back. A market multiple, commonly 2x to 4x SDE for main street businesses, is adjusted for your lease, assets, growth, and how dependent the business is on you. Larger companies are valued on a multiple of EBITDA.
After a disaster, valuing a business takes more care than usual. Buyers look at earnings before the disruption, the current state of operations, customer relationships, equipment, and whether the location or lease can be restored. Insurance proceeds and business interruption payments are handled separately from the business's value. Martin works from your actual records to give you a realistic range, and coordinates with your insurance and tax advisors so the numbers are treated correctly.
Want a quick estimate first? Use the free business valuation tool, then read how to sell a business and the documents you need to sell a business.
Because Altadena is unincorporated, a sale follows Los Angeles County rules rather than a city's. Handling these steps early keeps the deal on schedule.
Martin coordinates these steps with your escrow officer, your attorney, and the relevant agencies so nothing becomes a surprise at the closing table.
Example: an Altadena trades business whose owner was ready to retire had a strong backlog of rebuilding work. Documenting that backlog, the crew, and the equipment allowed it to be sold confidentially to a larger regional operator that kept the team in place. This example is anonymized and illustrative.
Martin Navarro is a Altadena business broker and M&A advisor who handles the confidential sale and acquisition of businesses of every type, from main street through the lower middle market. He works every engagement personally.
Value is based on earnings history, current operations, and what a buyer can realistically continue.
Most small businesses sell for about 2x to 3x Seller's Discretionary Earnings in normal conditions. After a disruption, the valuation also accounts for recovery status, insurance, and the lease or location. Martin gives you a confidential range at no cost.
There are no upfront fees to work with Martin Navarro.
He is paid a success fee only when your Altadena business sells and the deal closes.
Most sales take 6 to 12 months from engagement to closing.
Preparation runs 1 to 3 months, confidential marketing 3 to 6 months, and due diligence plus escrow another 60 to 90 days.
Yes. Martin markets your business without naming it and screens every buyer under a nondisclosure agreement before sharing details.
That protects your staff, customers, and competitors from learning of the sale before it closes.
Because Altadena is unincorporated, the buyer handles Los Angeles County business licensing where required, a reissued county health permit for food businesses, and transfer of any ABC license.
Martin coordinates each step with your escrow and attorney.
Yes. Martin handles businesses of every type, from main street shops to lower middle market companies.
That includes retail, services, manufacturing, healthcare, hospitality, and franchises, with deals up to 50 million dollars.
Martin serves Altadena, Pasadena, La Cañada Flintridge, and Sierra Madre.
He also covers Los Angeles, Ventura, San Bernardino, Riverside, and Orange County, and throughout Southern California.
Get a confidential, no obligation consultation. Martin will tell you what your business is worth and what a sale could look like. The first conversation is always free.
Confidential business sales and acquisitions from main street through the lower middle market. Serving Los Angeles, Ventura, San Bernardino, Riverside, Orange, and San Diego counties.