Martin Navarro is a Santa Monica business broker who helps owners across Silicon Beach, the Third Street Promenade, Montana Avenue, and the Main Street corridor confidentially sell and buy businesses of every type, from a coastal restaurant to a venture backed technology company. Every engagement is handled personally, with no upfront fees.
Santa Monica is one of the most dynamic business economies on the Westside, an incorporated coastal city that blends a world class tourism market with Silicon Beach, the technology and media cluster that runs from Downtown Santa Monica to the ocean. Its 8.3 square miles pack in venture backed startups, destination restaurants along the Third Street Promenade and Main Street, boutique retail on Montana Avenue, hotels, and a deep base of wellness, creative, and professional service firms serving an affluent local and visitor population.
As your Santa Monica business broker, Martin handles businesses of every type, from technology and media companies to restaurants, med spas, and professional practices. He works with owners selling companies up to 50 million dollars, handles every engagement himself, and serves Los Angeles, Ventura, San Bernardino, Riverside, and Orange County, and throughout Southern California.
Martin is not limited to one niche. He represents owners across every sector, from main street to the lower middle market.
SaaS, media, and digital companies in the Silicon Beach cluster from Downtown to the coast.
Destination restaurants and cafes along the Third Street Promenade, Main Street, and Montana Avenue.
Medical, dental, aesthetic, and wellness practices with recurring patient and membership revenue.
Advisory, legal, and consulting firms serving an affluent coastal client base.
Upscale retail and specialty shops on Montana Avenue and in Downtown Santa Monica.
Studios, salons, and personal service businesses with loyal recurring clients.
Most small and mid sized businesses are valued on Seller's Discretionary Earnings, or SDE, which is your net profit with the owner's salary, benefits, and one time or personal expenses added back. A market multiple, commonly 2x to 4x SDE for main street businesses, is adjusted for your lease, assets, growth, and how dependent the business is on you. Larger companies are valued on a multiple of EBITDA.
In Santa Monica, technology firms with recurring revenue and coastal restaurants or practices with strong brands and prime Promenade or Montana Avenue locations tend to value at the higher end of their range, helped by an affluent buyer pool and heavy visitor traffic. Transferable client relationships, clean financials, and low owner dependence are what buyers pay a premium for. An online calculator cannot price your business. Martin gives you a realistic figure built on your actual numbers and recent comparable Santa Monica sales.
Want a quick estimate first? Use the free business valuation tool, then read how to sell a business and the documents you need to sell a business.
A Santa Monica business sale involves city and county steps that owners often overlook until they slow down a closing. Santa Monica is its own incorporated city, so its requirements differ from those in the City of Los Angeles. Handling them early keeps the deal on schedule.
Martin coordinates these steps with your escrow officer, your attorney, the city, and the relevant agencies so nothing becomes a surprise at the closing table.
Example: a Santa Monica restaurant near the Third Street Promenade with about 900,000 dollars in Seller's Discretionary Earnings, a strong local following, and a general manager running daily operations attracted multiple qualified buyers once its financials were prepared and it was marketed confidentially. This example is anonymized and illustrative.
Martin Navarro is a Santa Monica business broker and M&A advisor who handles the confidential sale and acquisition of businesses of every type, from main street through the lower middle market. He works every engagement personally.
Most Santa Monica businesses sell for roughly 2x to 4x Seller's Discretionary Earnings, and larger firms are valued on a multiple of EBITDA.
Technology companies with recurring revenue and coastal businesses with a prime Promenade or Montana Avenue location often value at the top of the range. A valuation on your actual numbers is the only reliable answer.
There are no upfront fees to work with Martin Navarro.
He is paid a success fee only when your Santa Monica business sells and the deal closes.
Most sales take 6 to 12 months from engagement to closing.
Preparation runs 1 to 3 months, confidential marketing 3 to 6 months, and due diligence plus escrow another 60 to 90 days.
Yes. Martin markets your business without naming it and screens every buyer under a nondisclosure agreement before sharing details.
That protects your staff, customers, and competitors from learning of the sale before it closes.
A sale usually involves a new City of Santa Monica business license, a reissued Los Angeles County health permit for food and wellness businesses, and transfer of any ABC alcohol license.
Santa Monica is its own city, so its business license process differs from the City of Los Angeles. Martin coordinates each step with your escrow and attorney.
Yes. Martin handles businesses of every type, from technology and restaurants to med spas, professional services, retail, and franchises.
He works from main street through the lower middle market.
Martin serves Santa Monica and the Silicon Beach corridor, plus Marina del Rey, Brentwood, Culver City, and Venice nearby.
He also covers Los Angeles, Ventura, San Bernardino, Riverside, and Orange County, and throughout Southern California.
Get a confidential, no obligation consultation. Martin will tell you what your business is worth and what a sale could look like. The first conversation is always free.