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Hotels & Motels · San Fernando Valley

Sell My Hotel in the San Fernando Valley

Near Burbank, Universal, and along the 101, the San Fernando Valley's business and studio travel keeps hotels busy. I help Valley owners sell for full value on the flag, the performance, and the real estate.

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The San Fernando Valley Market

Why San Fernando Valley hotels sell well

The San Fernando Valley draws steady business, studio, and leisure travel, supported by high land values.

Proximity to the Burbank and Universal studios, the airport, and the 101, 405, and 134 corridors drives business and leisure demand across the Valley. Limited-service and select-service hotels do well here, and high land values mean the real estate is often a large part of a hotel's total value.

Buyers underwrite Valley hotels on occupancy, ADR, and RevPAR, and study the flag and any PIP closely. Clean operating statements and a clear real estate story turn strong Valley demand into strong offers.

Van NuysSherman OaksNorthridgeWoodland HillsEncinoNorth HollywoodResedaCanoga ParkChatsworthGranada HillsSylmarPanorama City
What I Handle

The moving parts of selling a hotel in the San Fernando Valley

A hotel is several things in one transaction. These are the pieces I manage so your deal reaches the closing table.

The Flag & Franchise

Brand approval of your buyer, franchise agreement assignment, and any property improvement plan required at transfer.

Performance Metrics

Occupancy, ADR, and RevPAR, the numbers buyers and lenders underwrite, presented cleanly from your actual reports.

Management & Staff

Branded, independent, or third-party operated. I present the staffing and management model buyers will step into.

Food, Beverage & Amenities

Any restaurant, bar and liquor license, meeting space, pool, or events, each of which adds value and its own diligence.

The Real Estate

A hotel is a real estate and operating business valued per key and on income. Real estate is handled under my DRE license, #02372118.

Capital & PIP

Renovation reserves and brand-required improvements, mapped early so the cost is known and priced, not a surprise at closing.

See the full step-by-step selling process →

For Buyers

Buying a hotel in the San Fernando Valley

The San Fernando Valley is where many buyers find their first, or their next, hotel, and I help them buy well.

I help buyers evaluate occupancy, ADR, and RevPAR, read the franchise agreement and any PIP, understand the management model and food and beverage, line up SBA or commercial financing, and value the real estate across the San Fernando Valley. Whether you want a limited-service or extended-stay property to operate or a full-service or boutique asset to invest in, I will help you buy the right one at the right terms.

See how I help buyers acquire a business →

Also serving the San Fernando Valley: gas stations, car washes, self-storage facilities, laundromats, RCFEs and assisted living, auto repair shops, and restaurants, plus other businesses that come with real estate. Ask me what is available.
Frequently Asked Questions

Selling a hotel in the San Fernando Valley, answered

It is valued primarily on income, using occupancy, ADR, and RevPAR, then a capitalization rate on net operating income and a per-key cross-check, with the real estate a significant part of value given high Valley land prices. Your flag and any PIP also move the number. A valuation on your actual operating statements gives the real figure.

Yes. Business and studio travel near Burbank and Universal, plus leisure demand, keep well-located Valley hotels busy, and high land values add real estate value on top. Limited-service and select-service properties with clean numbers attract both operators and investors.

Steady business and production travel supports occupancy and rate, which lifts income and therefore value. I present your corporate, production, and group demand clearly so buyers can see the durability of your revenue, not just the headline numbers.

Yes. Your sale stays confidential. The hotel is marketed without naming the location, and every buyer is screened and signs a non-disclosure agreement before they learn which hotel is for sale, protecting your staff, your revenue, and your standing with any brand or franchisor.

Martin Navarro, Business Broker
About Your Broker

Martin Navarro, Business Broker

Martin Navarro is a California business broker, DRE #02372118, and a U.S. Marine Corps veteran. He is bilingual in English and Spanish and a member of the California Association of Business Brokers (CABB), the International Business Brokers Association (IBBA), ACG Los Angeles (Association for Corporate Growth), and the Santa Clarita Valley Chamber of Commerce. Gas stations, car washes, self-storage, and other businesses with real estate are a specialty within his full-service brokerage practice. Martin serves business owners across the San Fernando Valley, greater Los Angeles, Ventura, and the Inland Empire, and throughout Southern California.

Request a Confidential Hotel Valuation

Tell me about your San Fernando Valley hotel. Every inquiry is confidential and there is no obligation.